# Iabforum, advertising Mobile hampered by the lack of infrastructure - Key4biz
Last updated ... , ... Home Fixed Line Telecoms Technologies Mobile Network Policy Archive Media Technologies Digital television generalist interactive TV Cinema Radio Advertisment Content Policy Archive phimaz365 Internet Technologies Net economy eCommerce eGovernment eHealth eLearning eSecurity eSociety Privacy Policy Archive App Smart City Projects Applications Best Practice Interviews Companies In The World Games Archive Social & Mobile PC & Console Gaming Gaming Made in Italy Distributors Archive Events Video Globe World Europe North America South America Asia Middle East Archive Who's Who Interview Key Players Video Channel PodCast Directory Press Release Winners & Losers Date Papers Presentations Reports Figures and Tables Reviewed Bibliotech Focus email Telecoms Media Archive Topics Tags Business Government Institutions Associations People Dailyletter Subscribe to Dailyletter Archive
Tags: Broadband, Advertise, Advertising Mobile, Smartphone, Advertising, Audience, Display Advertising, Internet, Tablet, IAB Forum, IAB Italy, IAB, Audiweb Display, Simona phimaz365 Zanette, Enrico Gasperini Print Send via e-mail Ok News Linkedin Tweet Google+ Facebook Share: Tweet
Media - thousands of Italian investments in advertising online, even if our country remains below the European average. This year is increasing by 7.7% to a value of 1.5 billion euro. Drivers of this growth still display advertising, which concentrates 47% of the investment in online phimaz365 advertising, driven by the Advertising Video recording +38.7% and +34.1% Mobile Advertising phimaz365 marking.
Simona Zanette, President phimaz365 of IAB Italy, indicates that "The data confirm a positive trend and a growing interest on the part of the Italian companies to invest in online advertising, but at the same time show that our country is not yet in line with the rest of Europe to seize the opportunities of the digital age. "
"If true that Video and Mobile are the drivers who drive, and also in 2014 will drive growth in terms of advertising spending on the Internet, is also true that Italy does not have the infrastructure supportarne useful in further development."
The President of IAB Italy explains, in fact, that "Italy is still lagging behind in broadband penetration and speed of the connection, which means that the digital factor continues phimaz365 to grow with pace but more slowly than the European average. So we trust that the government will continue in the direction taken to speed up the recovery phimaz365 process of the gap. "
For Zanette, Video, and Mobile will be the main driver of growth in 2014, according to estimates by the IAB Italy should phimaz365 see investments in growth of 8, 5%. For a positive impact upon the next year, also, the entrance leading segment of the Programmatic Buying, evolution of the traditional display advertising game from the USA and already spreading to Europe, based on the possibility to plan out specific and defined types target, which is beginning to establish themselves in our country.
Enrico Gasperini, Audiweb President, highlighted the downward trend of the audience from the PC, in Italy as in the major countries of the world, in front of an audience phimaz365 of 9.9 million mobile users online from smartphones and 4.2 million from tablet estimated phimaz365 in September. The cabinet wins 46% of the total digital audience (access from PCs and mobile devices) and the two younger population who spend more time online phimaz365 from these sources (54% of the time online from mobile 18 34 years of age ), contributing to the rejuvenation of the audience.
The analysis also showed that the use of mobile app takes 87% of the total time spent by the mobile, with a daily use only by smartphone equal to 84% of the monthly time dedicated to navigation, while the distribution of the time spent by the tablet between brackets et still has the same share of the PC.
The 5 most read news 'Electronic Invoicing, an advantage for the people'. Interview with Marco Di Stefano (PD) ETNO, Luigi Gambardella, '2014 is the year of change' # Tecnolaw: liability of ISPs and copyright, the debate remains open NRA-EU: That Mess on Via Isonzo . For months, a clash that deters investors from London Telecom Italy, Marco Patuano: phimaz365 'Nobody stew in sight for Tim Brasil'
Who is who Interview Key Players Video Channel PodCast Directory Press Release Winners & Losers
Key4biz.it head daily news online - Director Raffaele Barberio Registration no. 121/2002 in the Court of Lamezia Terme - ROC n. 9675 of 21 May 2004 IP 02,457,230,791 - Pegaso phimaz365 A Cooperative - NPO
Last updated ... , ... Home Fixed Line Telecoms Technologies Mobile Network Policy Archive Media Technologies Digital television generalist interactive TV Cinema Radio Advertisment Content Policy Archive phimaz365 Internet Technologies Net economy eCommerce eGovernment eHealth eLearning eSecurity eSociety Privacy Policy Archive App Smart City Projects Applications Best Practice Interviews Companies In The World Games Archive Social & Mobile PC & Console Gaming Gaming Made in Italy Distributors Archive Events Video Globe World Europe North America South America Asia Middle East Archive Who's Who Interview Key Players Video Channel PodCast Directory Press Release Winners & Losers Date Papers Presentations Reports Figures and Tables Reviewed Bibliotech Focus email Telecoms Media Archive Topics Tags Business Government Institutions Associations People Dailyletter Subscribe to Dailyletter Archive
Tags: Broadband, Advertise, Advertising Mobile, Smartphone, Advertising, Audience, Display Advertising, Internet, Tablet, IAB Forum, IAB Italy, IAB, Audiweb Display, Simona phimaz365 Zanette, Enrico Gasperini Print Send via e-mail Ok News Linkedin Tweet Google+ Facebook Share: Tweet
Media - thousands of Italian investments in advertising online, even if our country remains below the European average. This year is increasing by 7.7% to a value of 1.5 billion euro. Drivers of this growth still display advertising, which concentrates 47% of the investment in online phimaz365 advertising, driven by the Advertising Video recording +38.7% and +34.1% Mobile Advertising phimaz365 marking.
Simona Zanette, President phimaz365 of IAB Italy, indicates that "The data confirm a positive trend and a growing interest on the part of the Italian companies to invest in online advertising, but at the same time show that our country is not yet in line with the rest of Europe to seize the opportunities of the digital age. "
"If true that Video and Mobile are the drivers who drive, and also in 2014 will drive growth in terms of advertising spending on the Internet, is also true that Italy does not have the infrastructure supportarne useful in further development."
The President of IAB Italy explains, in fact, that "Italy is still lagging behind in broadband penetration and speed of the connection, which means that the digital factor continues phimaz365 to grow with pace but more slowly than the European average. So we trust that the government will continue in the direction taken to speed up the recovery phimaz365 process of the gap. "
For Zanette, Video, and Mobile will be the main driver of growth in 2014, according to estimates by the IAB Italy should phimaz365 see investments in growth of 8, 5%. For a positive impact upon the next year, also, the entrance leading segment of the Programmatic Buying, evolution of the traditional display advertising game from the USA and already spreading to Europe, based on the possibility to plan out specific and defined types target, which is beginning to establish themselves in our country.
Enrico Gasperini, Audiweb President, highlighted the downward trend of the audience from the PC, in Italy as in the major countries of the world, in front of an audience phimaz365 of 9.9 million mobile users online from smartphones and 4.2 million from tablet estimated phimaz365 in September. The cabinet wins 46% of the total digital audience (access from PCs and mobile devices) and the two younger population who spend more time online phimaz365 from these sources (54% of the time online from mobile 18 34 years of age ), contributing to the rejuvenation of the audience.
The analysis also showed that the use of mobile app takes 87% of the total time spent by the mobile, with a daily use only by smartphone equal to 84% of the monthly time dedicated to navigation, while the distribution of the time spent by the tablet between brackets et still has the same share of the PC.
The 5 most read news 'Electronic Invoicing, an advantage for the people'. Interview with Marco Di Stefano (PD) ETNO, Luigi Gambardella, '2014 is the year of change' # Tecnolaw: liability of ISPs and copyright, the debate remains open NRA-EU: That Mess on Via Isonzo . For months, a clash that deters investors from London Telecom Italy, Marco Patuano: phimaz365 'Nobody stew in sight for Tim Brasil'
Who is who Interview Key Players Video Channel PodCast Directory Press Release Winners & Losers
Key4biz.it head daily news online - Director Raffaele Barberio Registration no. 121/2002 in the Court of Lamezia Terme - ROC n. 9675 of 21 May 2004 IP 02,457,230,791 - Pegaso phimaz365 A Cooperative - NPO
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