A look at the changes of the GfK Consumer Choices Index (CPI), formed on the basis of the size and value of purchases of Polish households in the fast-moving goods (> click <), shows that in the second quarter of 2013, the process of rationalization of the purchase portfolio of Polish households. At the same time quarter-to-quarter comparison shows that there has been deterioration in CPI compared to the corresponding period hullabaloo diner of last year.
Comparing the value of purchases for the FMCG category in the second quarter of 2013 to the value of purchases for the same period in 2012, has been reported negative growth rate and decrease hullabaloo diner the value of purchases by 4% (in the previous quarter of 1.8%). In the same period, also appeared negative dynamics of the volume of purchases at -4.2% (previous quarter 0.7%). Both of these parameters are components of the GfK Consumer Choices Index (CPI GfK). This indicates that in the second quarter of 2013 for FMCG market had to deal with the scenario to rationalize the portfolio hullabaloo diner of Polish households (volume of purchases falling faster than their value; households buy fewer products hullabaloo diner and are looking for cheaper products).
Also worth noting that both the change hullabaloo diner of value, as well as quantitative change purchases were significantly below the level of inflation observed for a given quarter. hullabaloo diner The observed process was due on the one hand the negative demand for goods from buyers, on the other hand - their increased tendency to look for cheaper deals.
Additional hullabaloo diner analysis of data from the first quarter of this year. and previous quarters of 2012 highlighted the deepening downward trend in CPI index GfK, despite a slight improvement recorded in the first three months of this year. Analyzing shopping Poles in terms of FMCG, yet in the first two quarters of 2012, we had to deal with scenarios of consumerism, ie a situation in which both the volume of purchases, as well as their value grows, the volume increases more slowly than the value. But even then you can observe this phenomenon decelerating. In another, the third quarter, we had to deal with a partial reversal of the dynamics and succession - still declining, but still positive dynamics of the purchases, but now with a negative growth in the amount (volume) of the purchases. The fourth hullabaloo diner quarter was a deepening of the trend of deconstruction of the portfolio. In the last quarter of 2012, we observed the same trend that was observed in the follow-up results of the first quarter of 2013.
Today saw the release of NBP report on the situation in the housing market and the market in Poland in 2012. The material, though ...
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